Fender Standard Stratocaster (Upgrade)

Including Free Deluxe gigbag

Fast-action maple neck, comfort-contoured alder body, three single-coil pickups and standard synchronized tremolo—it's where the tradition began and still carries on today. Available with your choice of a maple or rosewood fingerboard.

VG Stratocaster

Fender and Roland team up once again to bring you the revolutionary new VG Stratocaster guitar.

It's an incredibly versatile instrument that gives you 37 different Stratocaster, Telecaster, humbucking, 12-string and acoustic sounds, plus five alternate tunings, all at the simple flip of a switch or twist of a knob. It all comes in the gracefully familiar form of an American Series Stratocaster, and it's designed to deliver each sound with level, balanced tone and volume—no need to readjust your amp settings with each change in guitar sound.

It's a classic Strat in every sense of the word, with a lot of extra magic, too. For more info, visit the new Fender VG Stratocaster website.

Fender Standard Strat HSS (Upgrade)

Including Free deluxe gigbag

The Standard Strat HSS guitar features special switching for its humbucking bridge pickup and two single-coil pickups in the neck and middle positions. Other features include an alder body, modern C-shaped maple neck, chrome hardware and vintage-style synchronized tremolo.

Fender Standard Stratocaster Left Handed (Upgrade) Including Free Gigbag

A left-handed beauty! Fast-action maple neck, comfort-contoured alder body, three single-coil pickups and standard synchronized tremolo—it's where the tradition began and still carries on today. Available with a maple or rosewood fingerboard.

Fender Deluxe Strat HSS

Extreme tone with a '70s vibe! The Deluxe Strat HSS combines two Tex-Mex single-coil pickups in the neck and middle positions with a Tex-Mex humbucking pickup in the bridge position. Special five-way switching offers a broad spectrum of tones. Comes equipped with a vintage tremolo

Fender Deluxe Powerhouse Strat Boost your tonal vocabulary with the Powerhouse Stratocaster guitar. Take the versatility of a classic Strat, combine it with a unique 12 dB active mid-boost circuit and our "Powerhouse" pickup system, and you get sweeping tones ranging from clean and shimmering to dirty and scorching

Fender Deluxe Power Strat The Power stratocaster guitar is one of our most versatile guitars ever. With a humbucking bridge pickup and two Tex-Mex pickups, plus a piezo Fishman® Power Bridge with tremolo and  five-way switching, you can blend acoustic tones with all the available HSS Stratocaster tones.

Other features include an alder body and modern C-shaped maple neck with rosewood fingerboard

Fender Classic 50's Strat inc Free deluxe gigbag This guitar epitomizes the vibe of the '50s! The color selection alone—Surf Green, Daphne Blue and Dakota Red—takes you back to the era of diners, Ike and cars with fins. With a maple fingerboard, tinted neck, single-ply pickguard and aged plastic parts, the '50s Stratocaster guitar is awesomely retro, and the three single-coil pickups and staggered Alnico magnet pole pieces give you the look and the sound.

Fender Classic 60's Strat inc Free deluxe gigbag During a time when musicians were altering, incinerating and evoking sounds never experienced or imagined by the folks at the Fender factory, rock music came into its own and the Stratocaster guitar became a countercultural symbol. The '60s Stratocaster, with its rosewood fingerboard, multi-ply pickguard and vintage hardware, captures that  amazing and groundbreaking chapter in Fender history.

Fender Classic 70's Strat inc Free Deluxe gigbag Unmistakably the sound of the '70s. The Fender '70s Stratocaster guitar features an ash body, U-shaped neck, fat headstock, bullet truss rod, '70s Fender logo, Fender/Schaller Vintage "F" tuning machines and three vintage single-coil pickups. Available with a maple or rosewood fingerboard, but the platform shoes and lava lamp are sold separately!

Fender Classic Player Series 50's Strat inc Free deluxe gigbag

Fender Classic Player 60's Strat Inc Free Deluxe gigbag With their years of building experience, our Custom Shop craftsmen created a "dream list" of specs, and this customized '60s-style Stratocaster guitar—designed by Master Builder Greg Fessler—has it all!

Special features include '69 pickups, "Custom Shop Designed" neckplate, custom two-point vintage bridge (never before offered outside the Custom Shop!) and a 12" fingerboard radius

Fender American Deluxe Strat-Searching for the traditional look and feel of a classic Stratocaster guitar, but with a little extra juice under the hood? The American Deluxe Stratocaster guitar is it! Built for speed, it has an alder body, modern C-shape maple neck with satin polyurethane finish (maple or rosewood fingerboard), three Samarium Cobalt Noiseless™ Strat pickups, S-1™ switching system, two-point synchronized tremolo with stainless steel saddles, abalone inlays and 22 medium jumbo frets.

Fender American Deluxe Strat L/H-Searching for the traditional look and feel of a classic left-handed Stratocaster guitar, but with a little extra juice under the hood? The American Deluxe Stratocaster guitar is it! Built for speed, it has an alder body, modern C-shape maple neck with satin polyurethane finish (maple or rosewood fingerboard), three Samarium Cobalt Noiseless™ Strat pickups, S-1™ switching system, two-point synchronized tremolo with stainless steel saddles, abalone inlays and 22 medium jumbo frets.

Fender American Standard Strat

Icon. Not a word to be used lightly. But the Stratocaster is just that. The new American Standard Stratocaster guitars are beauties to behold in sound, look and feel. We kept the hand-rolled fingerboard edges, alnico V pickups and staggered tuning machines for playability, tone and stability, and added several new features, including:

• A new bridge with improved bent-steel saddles and a copper-infused high-mass block for increased resonance and sustain.


• A new neck treatment—tinted for a richer presentation, with the maple or rosewood fingerboard buffed to a high gloss. The back of the neck still has that silky satin finish.


• A thinner finish undercoat that lets the body breathe and improves resonance.


• A new Fender-exclusive SKB molded case.


• Two beautiful new finish options, Sienna Sunburst and Blizzard Pearl.

• A new bridge with improved bent-steel saddles and a copper-infused high-mass block for increased resonance and sustain.


• A new neck treatment—tinted for a richer presentation, with the maple or rosewood fingerboard buffed to a high gloss. The back of the neck still has that silky satin finish.


• A thinner finish undercoat that lets the body breathe and improves resonance.


• A new Fender-exclusive SKB molded case.


• Two beautiful new finish options, Sienna Sunburst and Blizzard Pearl.

• A new bridge with improved bent-steel saddles and a copper-infused high-mass block for increased resonance and sustain.


• A new neck treatment—tinted for a richer presentation, with the maple or rosewood fingerboard buffed to a high gloss. The back of the neck still has that silky satin finish.


• A thinner finish undercoat that lets the body breathe and improves resonance.